mood watch influencer box
Concept, design and execution for a promotional influencer box. Used to generate buzz about the re-launch of Fossil’s Mood Watch, a timepiece that changes colors with your mood. The exterior sleeve was printed with thermochromic ink so that color was revealed with the warmth of your hands. The box included a pop-up printed rainbow piece with a mood flow chart, a color-changing lightbox asking, “What’s Your Mood?”, smiley face stress balls, enamel pins and shareable postcards.