mood watch influencer box
Concept, design and execution for a promotional influencer box. The boxes were used to generate buzz about the relaunch of Fossil’s Mood Watch, a timepiece that changes colors with your mood. The exterior sleeve was printed with thermochromic ink so that color was revealed with the warmth of your hands. The box included the Mood Watch, a pop-up printed rainbow piece with a mood flow chart, a color-changing marquee asking “What’s Your Mood?”, smiley face stress balls, enamel pins and shareable postcards.