Design lead for the 2019 Fossil Pride Watch campaign. The Pride watch was created in partnership with The Hetrick-Martin Institute, the nation’s largest and very first LGBTQ+ Youth Services organization. Together with the team, we established the concept and design of the campaign across digital and social assets as well as all packaging and brand collateral for Pride events. Curated and executed the look and feel of the restored Fossil Airstream, Betty, for the various Fossil events during Pride month, including a block party in New York City and the Pride Month Dallas Arts Block Party. The limited-edition Pride Watch sold out online and generated 9.85 million impressions on consumers across all social media channels.
Digital Designer: Brendan Callahan Graphic Designer: Veronica Newell